INSTANT REACTION
To put a property on the market takes effort. There is the effort in selecting the agent and marketing strategy, the effort to prepare and present the property and then the effort to keep the presentation A1 throughout the campaign.

CONDITIONING
The tricks used to drive your price down.

THE TWO RESERVE PRICES
At an auction, the property cannot be sold until the bidding reaches the sellers reserve price. Many sellers that sign up for an auction are comforted by the fact that the reserve price will protect them against underselling.