|
|
How auctions get lower prices
|
4. INCONVENIENT
One of the BASIC rules of marketing is: make it EASY for people to buy. Auctions do not make it easy. They make it hard.
Many buyers see that a home is for auction, and if the date doesn't suit them, they don't even bother to enquire. The buyers that are lost in this manner are often buyers who would have paid thousands of dollars more than the auction's final selling price.
And this is how auctions get lower prices.
|
|
|
|
