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How auctions get lower prices
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1. THE STARTING PRICE
It seems as if the price goes up at auctions. But that's only because it starts LOW. It's like starting the day with a massive hangover and saying that you are going to feel better as the day progresses. That's not a good reason to get drunk every night. Avoid drinking and you avoid the hangover. You start the day in good shape.
And that's how your sale should start - from a good position, a position of strength, not of weakness.
One of the BASIC principles of price negotiation is to ALWAYS START HIGH.
You will get a much higher price if you start higher and come down, than if you start lower and try to climb up. When you start low, you can get stuck low. It's like climbing up a mountain or down the mountain. When you are climbing up you run out of energy a lot faster than when you are climbing down.
If you want a high price, START high. Auctions start low.
This is how auctions get lower prices.
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