How to select the best real estate agent

Peter O'Malley of Harris Partners and Douglas Driscoll of Starr Partners joined the desk at Sky News Real Estate to show home sellers how to select the best agents and avoid the worst when buying and selling. Find out how both the tactic of underquoting and overquoting can do tremendous damage to the campaign.


The traditional real estate agent is under attack from the left and the right. On the one hand, companies such as Buy My Place are teaching consumers how to sell without a real estate agent. On the other, UK outfit Purple Bricks hit Sydney in recent times to offer home sellers a real estate agent whose total fees are under $6000.

The traditional full service, full fee agent is coming to realise the real estate office next door and down the road is not their only competition.



Expensive internet campaigns and what you need to know